Embedded since 2005
Strategy through implementation
Built for startups, relaunches, and complex operations

THE REAL PROBLEM
Lost revenue can begin with a broken handoff. Weak engagement can reflect a story people cannot enter or understand. A technology problem may actually be a design or adoption failure.
By the time damage appears in marketing, sales, service, compliance, or reporting, the original break may be buried in authority, data, process, or ownership.
VISIBLE SYMPTOM
HANDOFF · AUTHORITY · DATA · OWNERSHIP
FPMC traces the failure across the live system until the real constraint becomes visible. Then we build at the point where the fix can actually hold.
CAPABILITIES
THE EMBEDDED METHOD
01
Observe
Trace symptoms across the live operation and gather the signals formal reports miss.
02
Diagnose
Isolate the structural break across people, process, technology, data, design, and authority.
03
Build
Create the intervention: workflow, narrative, CRM, governance, automation, documentation, or operating system.
04
Transfer
Leave usable infrastructure, clear ownership, and durable internal capacity—not permanent dependency.
EVIDENCE, NOT DECORATION
FPMC’s record connects design and visual communication, Bay Area Web 2.0 startups, launch and relaunch operations, revenue and CRM systems, hospital infrastructure, governance and evidence architecture, recovery-sector operations, and bounded AI systems.
Explore the full chronology
FOUNDER / EMBEDDED CONSULTANT
Barry-Lee Pace founded FPMC to do the work conventional consulting often avoids: get close to the operation, identify the real constraint, and stay through implementation. Since 2005, his work has connected design and visual communication, Bay Area startups and emerging technology, launches and relaunches, revenue and CRM systems, governance and evidence architecture, recovery and nonprofit operations, and AI knowledge systems.
Start a Diagnostic
fpmconsultancy.com