FPMC

FORENSIC PERFORMANCE MARKETING CONSULTANCY · EST. 2005

Find the break. Build the fix.

FPMC works inside complex operations to find the break others miss. We follow the evidence across people, process, technology, design, and institutional structure, then build practical systems people can actually use.

FORENSIC PERFORMANCE MARKETING CONSULTANCY · EST. 2005

Find the break. Build the fix.

FPMC works inside complex operations to find the break others miss. We follow the evidence across people, process, technology, design, and institutional structure, then build practical systems people can actually use.

FORENSIC PERFORMANCE MARKETING CONSULTANCY · EST. 2005

Find the break. Build the fix.

FPMC works inside complex operations to find the break others miss. We follow the evidence across people, process, technology, design, and institutional structure, then build practical systems people can actually use.

Embedded since 2005

Strategy through implementation

Built for startups, relaunches, and complex operations

THE REAL PROBLEM

The visible problem is rarely the real one.

The visible problem is rarely the real one.

Lost revenue can begin with a broken handoff. Weak engagement can reflect a story people cannot enter or understand. A technology problem may actually be a design or adoption failure.

By the time damage appears in marketing, sales, service, compliance, or reporting, the original break may be buried in authority, data, process, or ownership.

VISIBLE SYMPTOM

HANDOFF · AUTHORITY · DATA · OWNERSHIP

REAL CONSTRAINT

REAL CONSTRAINT

FPMC traces the failure across the live system until the real constraint becomes visible. Then we build at the point where the fix can actually hold.

CAPABILITIES

The work runs from diagnosis to durable infrastructure.

The work runs from diagnosis to durable infrastructure.

THE EMBEDDED METHOD

Work close enough to see the actual system.

Work close enough to see the actual system.

Work close enough to see the actual system.

01

Observe

Trace symptoms across the live operation and gather the signals formal reports miss.

02

Diagnose

Isolate the structural break across people, process, technology, data, design, and authority.

03

Build

Create the intervention: workflow, narrative, CRM, governance, automation, documentation, or operating system.

04

Transfer

Leave usable infrastructure, clear ownership, and durable internal capacity—not permanent dependency.

EVIDENCE, NOT DECORATION

The work spans technology, revenue, institutions, and implementation.

The work spans technology, revenue, institutions, and implementation.

FPMC’s record connects design and visual communication, Bay Area Web 2.0 startups, launch and relaunch operations, revenue and CRM systems, hospital infrastructure, governance and evidence architecture, recovery-sector operations, and bounded AI systems.

Explore the full chronology

FOUNDER / EMBEDDED CONSULTANT

Built by an operator, not an observer.

Built by an operator, not an observer.

Barry-Lee Pace founded FPMC to do the work conventional consulting often avoids: get close to the operation, identify the real constraint, and stay through implementation. Since 2005, his work has connected design and visual communication, Bay Area startups and emerging technology, launches and relaunches, revenue and CRM systems, governance and evidence architecture, recovery and nonprofit operations, and AI knowledge systems.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

We work across startups, relaunches, established organizations, and complex operations where performance problems cross people, process, technology, data, design, or authority. Engagements may involve diagnosis, CRM and automation, revenue systems, brand and narrative, AI workflows, nonprofit and recovery-sector capacity, or a combination.

Yes. FPMC can carry work from diagnosis and operating strategy through systems design, websites, visual communication, CRM architecture, automation, documentation, implementation, training, and transfer. We can also work alongside internal or external teams when part of delivery is already covered.

Focused projects can be delivered in as little as 35 days. Embedded engagements may run for months or years depending on scope, operational depth, and whether FPMC remains involved through implementation, adoption, and capacity transfer.

Absolutely. The work is hands-on, iterative, and mutually collaborative. We use sandbox environments, staged review, shared access where appropriate, and regular feedback cycles before changes move into live operations.

Yes. When website work is part of an engagement, we build with ownership and handoff in mind. We primarily use Framer for no-code clarity and maintainability, and we can also support Duda and other suitable platforms. We do not leave clients dependent on us for routine changes.

Yes. Support can include post-launch stabilization, optimization, staff enablement, documentation, maintenance, diagnostics, and extended embedded partnership. Some clients need a defined handoff; others benefit from ongoing involvement as systems evolve.

FPMC

FPMC

If the people in the organization are working harder than the system, let’s find out why.

If the people in the organization are working harder than the system, let’s find out why.

If the people in the organization are working harder than the system, let’s find out why.

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fpmconsultancy.com

FPMC LLC

Forensic Performance Marketing Consultancy

Embedded diagnosis. Practical systems. Durable capacity.

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