Lighthouse / Digital discovery + intake
For years, Facebook was the primary public presence. The next step needed to be clearer.
FPMC helped extend Lighthouse’s public presence beyond social media and build a documented path from public discovery to voluntary online pre-screening.
This work required care. Public discovery had to lead people toward a clear, voluntary first step—without reducing sensitive circumstances to marketing.
Documented activity
Sources cover different periods, and the response log does not establish admission or resident conversion.
The visible problem
Lighthouse’s public presence was limited largely to Facebook.
The operating problem
People who found Lighthouse did not have a consistent digital path into pre-screening.
The work addressed public discovery, a credible website, and a documented voluntary intake route—not visibility alone.
The search test
Could someone find the organization without already knowing its name?
Observed August 10, 2026. Search results vary by location, user, and time.
The handoff
Every transition is a place performance can break.
- Search
- Profile / Website
- Online pre-screen
- Response queue
- Staff review
- Admissions committee
Intake as hero proof
Discovery became intake.
35 submitted online pre-screens. 12 explicitly identifying Google/search/online discovery.
Sources cover different periods, and the response log does not establish admission or resident conversion. Individuals reached out voluntarily while connected to treatment, justice, or professional settings; no institutional solicitation is implied.
Evidence gallery
The documented discovery and response path.
Evidence index
05 / Front Door — Website / intake interface
The original page names this evidence item. A corresponding standalone image or linked document was not available in the captured page.
Operating conclusion
Visibility was only the beginning. The next step had to be clear.
The work connected public discovery to a documented, voluntary pre-screen route. The records support activity and use; they do not establish admission or resident conversion.
FPMC / Field conclusion
A clearer first step. When the moment matters.
The work connected public discovery to a documented, voluntary pre-screen route.