Appalachian Thunder / Field portfolio / 2024
Appalachian Thunder. A working season.
A season-long campaign system built across identity, scheduling, events, ticketing, registration, and the Thunder–Leviathan Havoc series.
Context
A campaign system built in the field.
Year
2024
Client
Brandin Carr — Owner, Appalachian Thunder · Player, Leviathan Football · Semi-professional football
Services
Campaign system · Brand operations · Event activation
Field impact
One recognizable system carried across a full season.
Identity
One recognizable system carried across a full season.
Activation
Matchup promotion connected schedule, venue, and ticketed entry.
Participation
Youth registration and fundraising extended the system beyond game day.
Campaign system / Campaign index
Six artifacts. One operating system.
Event activation
Every game had its own energy.
Matchup-specific campaigns gave each game its own energy without losing the Thunder identity.
Registration touchpoints
A clear participation path.
Tryouts and youth camp materials turned attention into a clear participation path.
Season operations
The identity working between individual games.
Scheduling and player-led campaign art kept the identity working between individual game announcements.
Ticketing system
Complete event artifacts.
The campaign closed into complete event artifacts carrying matchup, venue, time, price, sponsor, and entry details.
FPMC / Field conclusion
Not a poster series. A working season.
Identity, promotion, registration, fundraising, scheduling, and ticketing were developed as one connected operating system for Appalachian Thunder.