LIGHTHOUSE / DIGITAL DISCOVERY + INTAKE

For years, Facebook was the primary public presence.

The next step needed to be clearer.

FPMC helped extend Lighthouse’s public presence beyond social media and build a documented path from public discovery to voluntary online pre-screening.

This work required care. Public discovery had to lead people toward a clear, voluntary first step—without reducing sensitive circumstances to marketing.

DOCUMENTED ACTIVITY

476

Business Profile interactions

Calls from the Business Profile

Submitted online pre-screens

106

July interactions

+2,020% vs. July 2025

THE VISIBLE PROBLEM

Lighthouse’s public presence was limited largely to Facebook.

THE OPERATING PROBLEM

People who found Lighthouse did not have a consistent digital path into pre-screening.

The work addressed public discovery, a credible website, and a documented voluntary intake route—not visibility alone.

THE SEARCH TEST

Could someone find the organization without already knowing its name?

Observed August 10, 2026. Search results vary by location, user, and time.

THE HANDOFF

Every transition is a place performance can break.

PROFILE / WEBSITE

ONLINE PRE-SCREEN

RESPONSE QUEUE

STAFF REVIEW

ADMISSIONS COMMITTEE

INTAKE AS HERO PROOF

Discovery became intake.

Submitted online pre-screens

Explicitly identifying Google/search/online discovery

Sources cover different periods, and the response log does not establish admission or resident conversion. Individuals reached out voluntarily while connected to treatment, justice, or professional settings; no institutional solicitation is implied.

EVIDENCE GALLERY

01 / Discovery — Non-branded search

02 / Search Surface — Branded Google presence

03 / Action — July activity

04 / Persistence — 476 interactions / 78 calls

05 / Front Door — Website / intake interface

06 / Ground Truth — Physical organization / property

Observed sober living near me search results with Lighthouse organic listing

Public Google Photos evidence for Lighthouse Community Recovery Home property

OPERATING CONCLUSION

Visibility was only the beginning.
The next step had to be clear.

The work connected public discovery to a documented, voluntary pre-screen route. The records support activity and use; they do not establish admission or resident conversion.

A CLEARER FIRST STEP.
WHEN THE MOMENT MATTERS.

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For years, Facebook was the primary public presence.

For years, Facebook was the primary public presence.

The next step needed to be clearer.

The next step needed to be clearer.

Lighthouse’s public presence was limited largely to Facebook.

People who found Lighthouse did not have a consistent digital path into pre-screening.

Could someone find the organization without already knowing its name?

Could someone find the organization without already knowing its name?

Discovery became intake.

Discovery became intake.

Visibility was only the beginning.The next step had to be clear.

Visibility was only the beginning.The next step had to be clear.

A CLEARER FIRST STEP.WHEN THE MOMENT MATTERS.

A CLEARER FIRST STEP.WHEN THE MOMENT MATTERS.

Visibility was only the beginning.
The next step had to be clear.

Visibility was only the beginning.
The next step had to be clear.

A CLEARER FIRST STEP.
WHEN THE MOMENT MATTERS.

A CLEARER FIRST STEP.
WHEN THE MOMENT MATTERS.