Appalachian Thunder / Field portfolio
May 25 Brandin Carr campaign artwork
Appalachian Thunder campaign dates artwork
Wildcats event activation artwork
Leviathan game campaign artwork
Open tryouts registration artwork
Bobcats activation artwork

FPMC CASE STUDY · 2024

Appalachian Thunder

FPMC CASE STUDY · 2024

Appalachian Thunder

Context

Context

A season-long campaign system built across identity, scheduling, events, ticketing, registration, and the Thunder–Leviathan Havoc series.

A season-long campaign system built across identity, scheduling, events, ticketing, registration, and the Thunder–Leviathan Havoc series.

Year

2024

Client

Brandin Carr — Owner, Appalachian Thunder · Player, Leviathan Football · Semi-professional football

Services

Campaign system · Brand operations · Event activation

Field impact

Identity

One recognizable system carried across a full season.

One recognizable system carried across a full season.

Activation

Matchup promotion connected schedule, venue, and ticketed entry.

Matchup promotion connected schedule, venue, and ticketed entry.

Participation

Youth registration and fundraising extended the system beyond game day.

Youth registration and fundraising extended the system beyond game day.

Campaign system

Campaign index / drag or swipe
Six artifacts. One operating system.
May 25 Brandin Carr campaign artwork
Appalachian Thunder campaign dates artwork
Wildcats event activation artwork
Leviathan game campaign artwork
Open tryouts registration artwork
Bobcats activation artwork
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Event activation

Matchup-specific campaigns gave each game its own energy without losing the Thunder identity.

Matchup-specific campaigns gave each game its own energy without losing the Thunder identity.

Appalachian Thunder vs Warriors game-day campaign artwork

Registration touchpoints

Tryouts and youth camp materials turned attention into a clear participation path.

Tryouts and youth camp materials turned attention into a clear participation path.

Appalachian Thunder youth-football camp flyer with registration QR code

Season operations

Scheduling and player-led campaign art kept the identity working between individual game announcements.

Scheduling and player-led campaign art kept the identity working between individual game announcements.

Brandin Carr · Campaign art

TICKETING SYSTEM

The campaign closed into complete event artifacts carrying matchup, venue, time, price, sponsor, and entry details.

The campaign closed into complete event artifacts carrying matchup, venue, time, price, sponsor, and entry details.

FPMC / Field result

Not a poster series. A working season.

Not a poster series. A working season.

Identity, promotion, registration, fundraising, scheduling, and ticketing were developed as one connected operating system for Appalachian Thunder.

Identity, promotion, registration, fundraising, scheduling, and ticketing were developed as one connected operating system for Appalachian Thunder.

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